Thursday, 13 December 2018 Sydney
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ADMA's Data Day brings together the best in data, technology and marketing::

The Victorian Government is proud to be supporting ADMA’s Data Daywhich brings together both local and global leaders across data, technology and marketing to share how they have used data to overcome challenges for maximum business impact.

The Day, delivered by the Association for Data-Driven Marketing & Advertising (ADMA), includes renowned data leaders including:

  • Head of Marketing Tech & Ops, The Economist (UK)
  • Chief Data Scientist, Ziff Davis owner of Mashable (US)
  • Head of Marketing, Intuit (SG)
  • Executive Manager, Red Planet, a Qantas owned company
  • Head of Analytics and Data Science, The Iconic
  • And many more.

Victoria has established itself as Australia's technology capital and is strengthening and deepening its cyber and data security capabilities to make Victoria Australia's leading cyber security location globally.

Data capabilities - data analytics, data science and artificial intelligence - are the foundation of both Victoria's global cyber world-class services and increased digitisation.

Melbourne is now home to the new Oceania Cyber Security Centre (OCSC) at Docklands along with Data61 Cyber Security Innovation Hub.  The Victorian Government also has an Agreement with Oxford University's world leading Global Cyber Security Capacity Centre (GCSCC) to establish a formal collaboration the Oceania Cyber Security Centre and an Memorandum of Understanding with Israel's Tel Aviv University (TAU). Most recently Victoria established two FinTech Hubs in Melbourne's CBD to be operated by Stone and Chalk and YBF Ventures.

Data Day will showcase how old businesses are being transformed by data and dynamic new businesses are powered by data. Workforce needs are shifting rapidly. There is demand for a new breed of professionals.