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Global data analytics firm Udam sets up in Melbourne::

Global analytics company, Ugam, has set up its Australia New Zealand headquarters in Melbourne.

Ugam's decision to locate here represents another vote of confidence in Victoria as a tech leader across the Asia Pacific.

Ugam offers advanced analytics for retailers and manufacturers that solve marketing and merchandising problems and better engage with customers.

The company is banking on rising interest in online shopping and the recent entry of Amazon, Alibaba and Costco into the Australian retail market.

It uses web crawlers to "scrape" more than 350 retail websites in 20 geographies and collects information on product characteristics, model numbers, prices, shipping costs, "out of stocks", consumer reviews, product ratings and social signals.

Retailers and suppliers can use this data, internal data and third party data from suppliers to

predict trends and make better and faster decisions about range assortment, pricing and marketing.

Ugam has a database of more than 20 million products and 500,000 product attributes across 400 product categories.

Ugam's US customers include a large home improvement chain, LG, Staples, eBay and Allen Edmonds, a shoe retailer. It has six unnamed clients in Australia.

The group has data centres in Mumbai, Bangalore and Coimbatore in India employing about 1800 staff, and offices in New York, Chicago, Dallas, San Francisco and London.